Built on a Foundation of Excellence & Innovation
At SERVA, our fundamentals are built on the foundation of excellence, teamwork, and innovation.
Our team consistently delivers top-notch products and services, exceeding customer expectations every time. Our commitment to professional growth, continuous improvement, and collaborative success drives us to be the best in the market. We celebrate diversity, foster inclusivity, and nurture a supportive environment where every team member can thrive and contribute to our collective goals. At SERVA, we don’t just work together; we inspire each other to achieve greatness and make a positive impact on our customers and the industry.
Building the Future:
Our Origins
1992
SERVA founded in Witchita Falls, TX
2006
Acquired Special Equipment, establishing manufacturing operations in Duncan, OK for frac, cementing, blenders
2007
SERVA entered the Canadian market through the acquisition of Canquip Oilfield focusing on pressure pumping and coiled tubing
2010
Acquired Taylor Rig, Catoosa Oklahoma; established manufacturing, service, and support for Midcon/central US operations
2014
SERVA acquired by American Industrial Partners (AIP), paving the way for future growth through strategic planning and partnerships.
2015
SERVA begins LEAN journey
2017
SERVA delivers and comissions its first coiled tubing drilling spread in KSA
2019
SERVA answers customer’s requests to open Permian Basin Service Center
2020
SERVA achieves ISO 9001-2015 certification
2021
SERVA acquires XSP for after-market product support
2022-23
SERVA delivers and commissions three coiled tubing drilling spreads in KSA
2025
SERVA opens new 23,000 sq ft facility in Midland TX, expanding capacity and supporting growing customer base
Global Presence
With strategically located manufacturing and support facilities throughout the world, our combined one million square feet of production space is specifically suited to both custom and production product manufacturing.
Staffed with an experienced, well trained workforce of committed professionals, we infuse excellence into everything we do.
Mission
Our mission is simple: to set the standard for high-quality, competitive products and services.
We offer tailored solutions that provide our customers with a decisive edge, grounded in reliability, distinguished by quality, and driven by relentless customer satisfaction. We don’t just meet expectations; we exceed them, establishing SERVA as the benchmark for excellence in well servicing and intervention.
Vision
Our vision is to lead the industry with unmatched expertise and unwavering commitment to safety and effectiveness.
We aim to set new benchmarks in well servicing and intervention equipment, creating advanced solutions that drive customer success. Our relentless pursuit of excellence ensures we are the trusted partner propelling our clients towards their goals and leading industry advancements.
Our Community
We love celebrating our team and our customers – so any chance for a get-together is a good time!
Core Values
Tailored Solutions
We partner closely with
clients to deliver the solutions they need.
Dedication
We’re committed to building partnerships that empower success.
Community
We live to serve our communities and the communities where we operate.
Available 24/7/365
We are here when you need us, 24/7/365, in strategic locations around the world.
Quality
Quality drives everything we do, SERVA is built to exceed expectations.
Innovation
We are committed to staying ahead by continuously adapting to new challenges.
Driven to Deliver
Meet our team
Meet the Team Behind SERVA.
Experienced professionals dedicated to advancing the oil and gas industry.
Sales
Jim Dunlop
Account Executive
Jim Dunlop has spent nearly nine years at SERVA, bringing his expertise as a Journeyman Heavy Duty Mechanic to support clients in North America and internationally. He works closely with clients to develop equipment specifications, manage projects, and provide technical support. Jim’s hands-on experience ensures SERVA delivers quality service at every step.
Danny Jackson
Outside Sales, West Texas
Danny is a trusted sales Professional for Serva in West Texas, bringing over 17 years of oil and gas industry experience and a deep understanding of customer needs. As One of the first Serva employee in the region, Danny has been instrumental in expanding coverage, educating customers on Serva’s capabilities, and building strong, long-term relationships. Danny knows what it takes to deliver the right solutions that keep operations running smoothly. Driven by a passion for problem-solving and a competitive edge, he is committed to providing the best service, staying ahead of the competition, and ensuring every customer gets the most value from Serva’s products and expertise.
Sheila Spearman
Sales Manager
With 20 years at SERVA, Sheila Spearman has grown from accounting to her current role as Sales Manager. She is dedicated to building lasting client relationships and providing aftermarket support that meets customer demands. Sheila’s passion for customer service reflects SERVA’s commitment to delivering value and trust.
Nathan Clow
Materials Manager/Sales
With nearly 13 years at SERVA, Nathan Clow has contributed to procurement, aftermarket services, and specialty projects. His work focuses on delivering dependable equipment while fostering collaboration within the team. Nathan’s commitment to quality and teamwork highlights SERVA’s dedication to its clients.
Nick Neff
Aftermarket Sales and Refurbishment Support
Nick Neff has been with SERVA since 2010, bringing 18 years of experience in the Oil & Gas industry and a Bachelor’s in Business Administration. He supports SERVA’s aftermarket sales and refurbishment side, focusing on prompt service and quality products to get clients back to the field quickly. Nick values clear communication and timely responses, ensuring customer satisfaction.
Luis Booth
Outside Sales and Service Representative
Luis Booth joined SERVA in October 2021 following the XS Performance acquisition. He brings over 25 years of oilfield experience, having worked in various roles from helper to service supervisor, field supervisor, and operations management. Luis also helped build XS Performance into a leader in aftermarket coiled tubing parts and services.
Auston Reinhart
Account Executive, SERVA
With a focus on strategic sales initiatives, Auston Reinhart drives product line and revenue growth at SERVA. His commitment to exceptional customer service ensures seamless support from point-of-sale through point-of-use. Based in Houston, Auston works closely with clients to deliver reliable solutions that keep operations running smoothly.
Joshua Harris
Director of Aftermarket Sales
Josh specializes in surface equipment maintenance, delivering cost-effective solutions that reduce downtime. He has improved OEM designs for durability and expanded SERVA’s manufacturing capabilities. His approach is simple: bring SERVA a challenge, and they’ll exceed expectations.
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Facility Managers
John Callihan
Director of Equipment Sales
With 27 years at SERVA, John Callihan has fostered strong client relationships and driven company growth. He leads efforts to deliver high-quality equipment and services that exceed client expectations. John’s commitment to customer success and communication has cemented SERVA’s reputation in the industry.
John Craven
Operations Manager, Canada
John Craven leads SERVA’s Canadian operations, bringing over 36 years of industry expertise. He emphasizes teamwork and transparency to deliver successful outcomes for clients. John’s dedication to quality service supports SERVA’s mission to meet the demands of oilfield operations.
Mardy Finley
Southern Area Manager
Mardy Finley is the Southern Area Manager at Serva, bringing 28 years of leadership in the oil and gas industry. With a strong background in operations management, strategic planning, and team development, Mardy plays a key role in driving efficiency and performance across Serva’s operations. His expertise in project execution, customer relations, and process optimization ensures Serva continues to deliver high-quality solutions to the energy sector.
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Executive Team
Jason Reynolds
President & CEO
Jason Reynolds brings over 25 years of experience in oilfield services, leading SERVA with a focus on growth and building strong partnerships. Under his leadership, SERVA has expanded its reach, strengthened customer relationships, and delivered dependable equipment and services. Jason’s commitment to collaboration and deep industry knowledge drive SERVA’s success worldwide.
Rachael Walker
VP of Finance
With over 14 years at SERVA, Rachael Walker manages financial operations while aligning strategies with the company’s long-term goals. Her finance, chemical engineering, and business expertise have significantly impacted SERVA’s growth, including major acquisitions. Rachael values SERVA’s close-knit culture and thrives on collaborating with its talented team.
Ron Sonnier
Vice President of Operations
Ron Sonnier brings 15 years of leadership experience across defense, aviation, and oil & gas industries. As VP of Operations, he oversees multiple North American sites and focuses on operational efficiency and business growth. Ron is passionate about continuous improvement and simplifying processes to create sustainable solutions.
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